36,000+ Voices. One Message. Name it Kolhapuri.

A Movement Rooted in Craft, Culture, and Collective Respect

When a luxury brand like Prada showcased a pair of “leather sandals” on its global runway, the world noticed. But in a small corner of Maharashtra — Kolhapur, where these iconic chappals have been handcrafted for generations — it felt like something was missing.

Not the design.

Not the skill.

But the credit.

Because these weren’t just leather sandals.

They were unmistakably Kolhapuri chappals — an art form shaped by history, heritage, and human hands.

The Letter That Spoke for Thousands

In response, the team at SHOPKOP, a brand rooted in authentic Kolhapuri craftsmanship, penned an open letter to Prada.

Not with outrage.

But with intention.

The message was simple yet powerful:

If the inspiration is Indian, if the design is Kolhapuri — then say its name.

What followed was unexpected, overwhelming, and deeply moving.

Over 36,000 people shared the message. Thousands more engaged.

From Kolhapur to California, people stood up for something more than just a shoe — they stood up for artisanship, acknowledgment, and truth.

Why It Matters

Kolhapuri chappals are not a fashion trend.

They are a living tradition, carried forward by generations of Indian artisans who have perfected this craft with their bare hands, keen eyes, and unwavering pride.

Each stitch, each braid, each cut of leather carries the weight of a cultural legacy.

And yet, in the global race for design dominance, their identity was left unnamed.

This movement — #NameItKolhapuri — is not about shaming a global brand.

It’s about giving recognition where it’s due.

It’s about reminding the world that behind every globally admired product, there may be a village, a tradition, a pair of hands that deserve to be seen.

SHOPKOP’s Role in the Movement

SHOPKOP has always stood for more than just footwear.

It exists to bring dignity, pride, and opportunity back to the very artisans who built this legacy.

• It does not white-label.
• It does not mass-produce.
• It does not compromise.

Instead, it tells stories.

It builds community.

It puts the spotlight on the true makers.

This campaign wasn’t a marketing exercise — it was a moral responsibility.

To say: We see you.

To remind: You matter.

To demand: Say their name — Kolhapuri.

A Thank You That Comes from the Soil

To everyone who stood up, shared the letter, and spoke out — thank you.

You didn’t just support a brand.

You supported the heart of a craft, the soul of a city, and the identity of thousands of artisans who rarely get the credit they deserve.

Because of you, something has shifted.

A conversation has begun.

And perhaps, for the first time in a long time, the makers felt seen.

What Lies Ahead

This is not the end.

This is only the beginning.

SHOPKOP and its community will continue to:

• Work directly with authentic artisans
• Preserve the identity of Kolhapuri chappals
• Educate the world on what this footwear truly represents
• Build a global movement around ethical recognition

Because Kolhapuri chappals are not just sandals.

They are India’s living art — waiting to be honoured with their true name.

✨ Say it proudly.

🧵 Name it Kolhapuri.

❤️ Honour the hands that make it.